Fitbit

Fitbit was founded to help people live healthier. Over the years, their products evolved and so did the amount of data tracked. To reflect their current technology, a new brand system was developed, aiming to put data into human context by blurring the line between product and people. Inspired by the design of their devices, the system of shapes flexes to hold content and to capture everyday data, becoming a storytelling device. 

Role
Creative Director

Studio
DesignStudio (now Prophet)

Team
Samo Song: Designer
Andre Colho: Design Director