Pinterest Presents
Pinterest Presents is a global advertiser summit with sessions in the US, UK, France, Germany, Canada and Australia, offering attendees an immersion into the brand’s global vision to build a positive and inclusive platform.
During the 60 minute virtual event, the global marketing community had access to inspiring talks and creative sessions led by an exciting line-up of Pinterest speakers such as celebrity Tan France, Pinterest’s CEO, Ben Silbermann and Andréa Mallard, CMO as well as a range of compelling local industry voices, including Walter Frye, VP of Global Brand, American Express.
Scope
Event Identity
Art Direction
Campaign Development
Collaborators
Amplify
The visual identity for the event is comprised of a series of collage ‘mindscapes’ that reflect the planning mindset of the Pinner audience. The collages are used as interstitial section dividers during the event in addition to a host of marketing assets.
The production spanned locations from Sydney to San Francisco, bringing the Pinterest brand to life through a series of striking, immersive sets that captured the platform’s dynamic and distinctive energy. The broadcast was branded in a way that showcased just how different Pinterest is.
The work animated the Pinterest Predicts trends and shopping features while visually expressing the platform’s role as a creative, inspiring online oasis—reinforcing and elevating the core message: It’s Different Here.
