Pinterest Presents
Pinterest Presents is a global advertiser summit with sessions in the US, UK, France, Germany, Canada and Australia, offering attendees an immersion into the brand’s global vision to build a positive and inclusive platform.
During the 60 minute virtual event, the global marketing community had access to inspiring talks and creative sessions led by an exciting line-up of Pinterest speakers such as celebrity Tan France, Pinterest’s CEO, Ben Silbermann and Andréa Mallard, CMO as well as a range of compelling local industry voices, including Walter Frye, VP of Global Brand, American Express.
Scope
Event Identity
Art Direction
Campaign Development
Role
Design Director / Art Director
Collaborators
Weareamplify.com
Pedro Orendain
The visual identity for the event is comprised of a series of collage ‘mindscapes’ that reflect the planning mindset of the Pinner audience. The collages are used as interstitial section dividers during the event in addition to a host of marketing assets.
The production spanned locations from Sydney to San Francisco, bringing the Pinterest brand to life through a series of striking, immersive sets that captured the platform’s dynamic and distinctive energy. The broadcast was branded in a way that showcased just how different Pinterest is.
The work animated the Pinterest Predicts trends and shopping features while visually expressing the platform’s role as a creative, inspiring online oasis—reinforcing and elevating the core message: It’s Different Here.
