MadeGood

MadeGood is a product line of organic fruit and nut bar products that not only taste great, but embrace the triple bottom-line philosophy of simultaneously maximizing benefit to planet, people and profit.

The brand challenge was to create a name and identity that supported the attributes of the products as well as the philosophy of the company, all while creating a differentiated look in this highly competitive space.

Scope
Naming
Visual identity
Package design