Lyric Hospitality

Lyric is a new hospitality brand that leases short-term, hotel-like properties for business travelers. The “creative suites” are designed to meet the individual needs of the guests, by providing flexible spaces with multifunctional furniture. Each property is designed to reflect the local culture and community through curated music, artwork and more.

The visual identity system was designed to mirror the flexibility of the physical spaces while adapting to the character of each market. The logo uses multiple letterform combinations to form an ever-changing identity—so that each property has its own unique Lyric logo.

Scope
Naming
Brand Identity

Team
Ryan Crouchman
Lisa Lidh
Ravi Hampole