Impira
Impira applied cutting-edge machine learning and computer vision to build a sophisticated platform for managing and extracting value from visual content. As a newcomer in a competitive landscape, they needed a brand that could set them apart while remaining adaptable as the company grew. The resulting identity supported their momentum and positioned them for their subsequent acquisition by Figma.
Scope
Identity
Website
Studio
DesignStudio (now Further)
Role
Design Director
Team
Sam Song
Duo Dau
The design system is a combination of highly structured grids layered with dynamic shapes representing creative flow. Used together, they display the everyday interplay between structure and creativity. The system is classified into five stages that allow for maximum flexibility. It can flex from vibrant full image dominance to minimalist grid dominance.
Implementation
A digital brand portal contains guidelines on how to implement the brand assets consistently across all touch points.