Cinder

Cinder is a smart grill that brings the precision of professional cooking to an intuitive, countertop appliance. Using highly conductive, non-stick ceramic plates and predictive cooking technology, Cinder determines doneness without the need for a temperature probe—delivering consistent, edge-to-edge results with minimal effort.

The brand identity reflects a balance of scientific accuracy and everyday ease. The logotype features a custom mark inspired by the Celsius symbol, subtly referencing temperature, measurement, and control while remaining simple and approachable. A restrained visual system communicates confidence and intelligence without feeling overly technical.

Scope
Visual identity
Art direction

Studio
Character

Roll:
Designer

Team:
Ben Pham: Executive Creative Director